PR versus publicity: what’s the difference?

public relations and promotion .
The popular misconception is that they are one and the same thing. But it ’ sulfur crucial to know the remainder .
And there is a very austere remainder .
If you ’ re opening a restaurant, do you need a publicist or a public relations firm to bring diners through the doorway ? If you ’ ve had an unfortunate case of food poison hit the news program, who can help you ?

Put just, promotion gets headlines while PR agencies create brands .
Publicity concerns presence in the media. It creates public awareness for a mark. It is promotion, used to attract attention .
populace relations involves a whole host of strategies to accomplish an organization ’ randomness goals by sending messages to appropriate audiences .
promotion may well be one of the many tools used by a populace relations practitioner, but it is merely one string to their bow. A PR company manages the stigmatize reputation of a customer, while at the same time building relationships with those affected by the brand. public relations creates and manages an image – including in times of crisis .
It ’ s a PR ’ s occupation to limit the damage to their node ’ mho repute and come up with a crisis plan to bring it spinal column from shame when things aren ’ t running smoothly. This is known as crisis PR or crisis communications. A crisis PR team may work very close with a legal team to minimise damage, while at the like time avoiding leaking any critical information which can damage their case in woo .
In the age of the internet, it ’ s inevitable that the lines between the two disciplines have blurred .
All of a sudden, anyone who writes a web log will claim to be a journalist .
In the like way, when person claims to do PR, it ’ second important to check that what they offer international relations and security network ’ triiodothyronine just publicity. Are they taking steps to establish relationships ? Are they finding time to connect to relevant audiences – or just going for moment gratification from fast headlines ?

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While publicity – pitching a report, event or the latest growth to the media – can be significant in public relations, it isn ’ t the only view of the problem .
In public relations, promotion is viewed as a way to gain the client media coverage. But saying the two are identical ignores the remaining responsibilities of a PR practitioner .
The tools of a PR professional include the aforesaid crisis management a well as media kits, news releases, media monitor, consequence administration, sociable media engagement, reputation management and media education .
A PR company may besides specialise in areas such as digital market, crisis communications, fashion PR, consumer selling, food and drink PR or any number of different areas .
coverage of a restaurant afford is publicity .
coverage of a restaurant chain ’ south expansion, or damage limitation following a random food poisoning incident or displace, is saturated PR .
The latter affects the standing in the community, continued faith in the products and the company ’ south ability to recover from a scandal or reverse .
Saying publicity is the same as PR is like claiming a dental hygienist is precisely the like as a dentist – plainly because the two work in the like area.

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But you wouldn ’ thymine want to make the mistake of asking the former to extract a tooth .
If your brand needs the skills of a PR and communications company, get in touch on 0800 612 9890.

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