Strategy Vs. Tactics: The Main Difference & How to Track Progress Of Both

You ’ ve credibly hear people in your company speak about both scheme and tactics. These are common terms and are thrown around regularly in articles online and in the office—and are much confused. so, we ’ re here to set the record square on the difference between tactics and strategy .
There are quite a few differences between strategy and tactical planning. In light, strategic planning is used to set finish and how you are going to get there, and tactical planning outlines the particular actions you are going to take along the manner. Below, we ’ ll set forth on scheme vanadium tactics, the differences and similarities between the two, and explain how you can track the advancement of each .
Strategy describes the address and how you are going to get there, and tactics describe the specific actions you are going to take along the way. Click To Tweet

Strategy Vs. Tactics: The Difference

About 2,500 years ago, taiwanese military strategist Sun Tzu wrote “ The Art of War. ” In it, he said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Tactics and scheme are not at odds with one another—they ’ rhenium on the same team. ( And they have been for many centuries ! ) here ’ s how we define the tactical vs. the strategic :

  • Strategy defines your long-term goals and how you’re planning to achieve them. In other words, your strategy gives you the path you need toward achieving your organization’s mission.
  • Tactics are much more concrete and are often oriented toward smaller steps and a shorter time frame along the way. They involve best practices, specific plans, resources, etc. They’re also called “initiatives.”

What makes a good strategy?

A solid strategy reflects the kernel values of the administration. Your strategic team should gather input signal from across the administration to ensure there ’ s conjunction between the strategy and each department ’ randomness priorities. All strategies should be actionable .
When creating a beneficial scheme, focus on the coveted end result ( the goal ). Your strategy is the foundation for all activities within the constitution, and how it ’ s crafted will guide decision-making as your teams work to achieve those goals. For exemplar, if a furniture ship’s company has a finish to expand market share, its strategy could include offering the most competitive prices and always being in lineage of common offerings. Leadership teams will make decisions that prioritize lower costs .

What makes a good tactic?

A good tactic has a clear purpose that aids your strategy. It has a finite timeline during which particular activities will be completed and their impacts measured .
A tactic for the furniture ship’s company would be to analyze fabricate processes to minimize waste and inefficiencies, thereby decreasing price and, by extension, prices for customers. The ship’s company can clearly measure the achiever of the tactic by comparing their costs before and after the analysis .

Overall, the rule of thumb for understanding the difference between strategy and tactics is, “Think strategically, act tactically.”

here are a few examples of how scheme and tactics interact that will help you differentiate between the two terms :

  1. Strategy is based on extensive research, planning, and internal reflection. It’s a long-term vision, whereas tactics are short-term actions. For example, if your marketing strategy is to improve your influence and performance in social media, then your tactics might be to determine the best channels for your business and the most effective messages for your audiences. Strategies CAN change to adapt to new internal or external factors in an organization, but these changes shouldn’t be made lightly. Tactics can change based on the success of your strategy. It’s much easier to adjust tactics to course-correct than it is to overhaul your strategy, so make sure your strategic planning is thorough.
  2. Strategy and tactics work together as means to an end. If your strategy is to climb a mountain, one key component of your strategy might be to decide which side of the mountain you should climb. Your tactics would be the gear you’d buy, who you’d bring with you, your complete trip plan, how long it would take to get there, what season you’d go in, and so on. A strategy without tactics won’t ever be executed or help you achieve your goals.
  3. Strategy and tactics always have to be in-line with one another. You might be really enamored with a particular project (i.e. a tactic), but it’s only worth pursuing if it aligns with your long-term strategy. Thus, your strategy should inform which tactics your organization will execute or fund.
  4. The best strategy and tactics still won’t cover EVERYTHING. Because resources are finite, choosing the right strategy and corresponding tactics ensures your efforts are directed toward achieving your vision in the most efficient manner possible. Here are some tips for overcoming some of the biggest pain points when going through the planning process.
See also  Figures and Charts – The Writing Center • University of North Carolina at Chapel Hill

3 Strategy Vs. Tactics Examples

To help clarify the concept even further, let ’ s search at a few examples .

Local Government

For a local government, accountability and responsiveness are cornerstones of good administration. consequently, you may have an overarch goal to improve foil .
Your strategy: To achieve that finish, you decide to improve your communication scheme by adopting and implementing new channels of bipartisan communication. not only will this assistant you understand what people want ( and necessitate ), but it will besides help you keep people informed .
Your tactics: Some tactics you might use to achieve that strategy could include :

  • Create and publish a new community dashboard to inform residents about government goals and share progress.
  • Develop a marketing plan that highlights ways that citizens can interact and communicate with the government.

These tactics have a net conclusion fourth dimension, and, if accomplished, will ultimately contribute to reaching the overall finish .


Most school systems are endlessly striving to improve learning result as demonstrated through standardize screen scores. There are a variety of strategies and tactics you could adopt to accomplish that deputation .
Your strategy: You decide to focus on incorporating more engineering into the classroom as a room to improve scholar date, which has been shown to positively impact teach .
Your tactics: Some tactics you might use to achieve that scheme would be :

  • Purchase and implement SMART systems in your classrooms for the upcoming school year.
  • Provide teachers with professional development to support the best use of SMART systems and how they can use them to improve their teaching.

These tactics have a clear purpose that will aid the strategy, and a finite timeline. Once arrant, they will bring you closer to achieving the strategy .


A coarse trouble faced by many healthcare organizations is related to hospital capacity : The demand for affected role beds exceeds the supply. With an overarching mission of improving the health of the community you serve, this is an issue that needs to be addressed .
Your strategy: Since you don ’ t have land for new construction, your strategy is to make your internal processes more efficient to improve patient stream, thereby freeing up beds more cursorily .
Your tactics: Some tactics you might use to achieve that scheme might be :

  • Implement a scheduling app to optimize OR time, moving patients through the flow more quickly.
  • Invest in a data analytics solution to better understand capacity constraints and employ predictive analytics going forward.

These tactics will help identify bottlenecks in your existing processes and provide data you can use to make better decisions, all of which will hopefully unlock greater capacitance within the resources that already exist .

See also  Strait vs Isthmus - What's the difference?

Track Progress Of Your Strategy & Tactics

scheme and tactics are two parts of the like puzzle—they work together to help your arrangement achieve long-run achiever. It ’ s crucial to actively review both sporadically to ensure you ’ re making advancement .
Let ’ s take a count at how you would measure each in rehearse, and how using ClearPoint, a strategy report software, can help drive results .

Measuring Strategy

To track your strategy, you ’ ll need to choose some key operation indicators ( KPIs ) that will help gauge performance .
A good KPI uses quantifiable data to answer questions about progress and give you ideas on how to further improve those numbers. For example, if your scheme is to increase customer atonement, a net promoter score ( NPS ) could be the KPI. There are many factors that might go into the answer for a NPS score, and with the avail of extra questions, an administration could learn which areas to focus their improvements on .
Remember to set targets that specifically detail your KPIs and break them down into accomplishable timeframes. ( here ’ s an article that explains how to do that. ) Take a search at other organizations in your marketplace or review your past performance to choose appropriate targets. If your KPI performance seems to be systematically lagging without much concern, you could try giving targets more weight unit ; some organizations tie KPI performance to incentives like end-of-year bonuses to encourage engagement .
Following one of our earlier examples, if your finish as a school administrator is to implement engineering to improve scholar engagement and retention, you might be measuring students ’ standardize test results. But depending on what kind of achiever you were seeing, you could then begin measuring scores on classroom tests or overall scholar grades every quarter. This type of measurement should be able to validate if using engineering in classrooms is helping with grades. It might besides reveal other new paths to succeeding. possibly the technology is having an impact on grades overall, but there ’ south hush a piece missing that better links classroom learning to standardized testing—indicating the motivation for a change in tactics .

Tracking Strategy & Tactics In ClearPoint

There ’ s a distribute of data associated with strategy tracking—and a draw of pitfalls that could prevent you from doing it right. ClearPoint was designed specifically to help organizations of all kinds stay on track when it comes to scheme execution. It allows you to view all relevant information associated with your strategies and tactics in one put, making it easier to understand and analyze progress, and even change path when you need to. In ClearPoint, you can visualize the linkage between connected elements ( strategies and tactics ), and create customize dashboards and views that allow other people in your organization to easily gain penetration into performance .
As an model, the ClearPoint summary report below is for a local government. It shows a absolved alignment between city strategies ( goals ) and tactics, along with status indicators ( green, yellow, or bolshevik ), qualitative analysis, tactic owners, percentage dispatch, and end dates .
Alignment report - Strategy vs. tactics - ClearPoint Strategy
When you can easily see how all the pieces of your strategy—including tactics and KPIs—fit together, you have a clearer horizon of which activities are actually moving the needle in the right direction. In ClearPoint, you can see the goals that are linked to your KPIs. so, if you see a KPI is improving but the associate strategy remains unchanged, possibly the KPI doesn ’ t have the influence you thought it had, and it ’ s time to go back to the drawing board .
In ClearPoint, you can besides create dashboards that pull in extra relevant information. Below is a status snapshot of any of the government ’ randomness goals that have fallen behind plan, along with the strategy that was implemented to achieve the goal. You can besides see a tactic snapshot showing the status of all of your tactics, and finally, the alliance compendious report from above, all on the lapp page, allowing you to gain quick insights. You can then make any changes in scheme as needed .
Scorecard dashboard - Strategy vs. tactics - ClearPoint Strategy

See also  Different types of Uber rides in South Africa

Measuring Tactics

With your tactics, it ’ south more about your plan and the components therein. Tactics typically have a begin and end date, sealed allocate resources, and a issue of milestones and action items to help achieve the tactic. You want to be certain that you hold each member of your administration accountable for the tactics they ’ rhenium in charge of, so you should constantly assign ownership when a tactic is assigned. Viewed together, your tactics will give you the concrete steps you need to track anything relating or tied to your scheme, included related OKRs or KPIs. If you ’ ve allocate resources to a tactic, remember to track how they ’ rhenium being used and how much budget you have remaining .

In Summary

It ’ south easy to speak about your scheme and your tactics as if they ’ re the same thing. They do trust heavy on one another and are both very important to keep lead of, but the terms shouldn ’ thymine be used interchangeably .
Before you implement your scheme, make certain you ’ ve got stakeholder buy-in and you ’ ve addressed any hesitations. once you ’ ve ironed out concerns and are ready to execute, communicate your strategy across the organization to provide mean and context around each department ’ second activities. It’s very important that everyone understands your strategy. Teams should know how the tactics they ’ re working on contribute to the overall goals of the organization .
And last, don ’ deoxythymidine monophosphate forget to systematically review and evaluate your strategy. No business environment stays static, and holding strategic reviews to check in will ensure you adapt to any changes and stay on track .
Looking for the abridge version ? here ’ s a clean ocular summary highlighting the key points of this comparison, created with Visme. delight !
infographic summarizing the differences and interaction of strategy and tactics, good strategy, good tactics, measuring tactics, strategy vs tactics, strategy, strategies, tactics, kpi, measuring kpis,


What is a strategic plan?

A strategic plan is your organization ’ second long-run goals and highlights how you want to grow in specific categories. The strategic design lists objectives and goals for each area your company would like to grow, and lists initiatives the administration will take to meet their goals .


What’s the difference between strategy vs tactics?

long-run goals and how you ’ re plan to achieve them make up your scheme. Whereas tactics are your projects and initiatives. They are concrete and can be completed in a short circuit time-frame .


When should I use a strategy vs a tactic?

If you need to create wide, high-level goals, your organization is looking to create a scheme. If you have high-level goals and don ’ t have projects or tasks to help you get there, your arrangement needs tactics .


How are strategy and tactics linked?

Your tactics live within your strategy. They are projects and initiatives that you complete to meet the long-run goals outlined in your scheme .


Why are tactics important?

Your scheme tells you what your long-run goals are. Without tactics, you don ’ thyroxine actually know how you ’ re getting there. Your tactics are authoritative as they give you a palpable route to take to achieve your goals .


Why is a strategy important?

Without a scheme, your arrangement is walking blindly with no clear, align goals in sight. A strategy gets your team aligned on what your long-run goals as an constitution are .